In collaboration with CMG Home Loans, I developed a dynamic video that transforms the home loan journey into an engaging and accessible experience for potential buyers. Blending 3D and 2D animations with B-roll footage, the video breaks down complex financial concepts into clear, easy-to-understand steps.

• Simplified the loan process, making it easy for consumers to follow each step from start to finish.

• Increased engagement by replacing traditional, text-heavy content with dynamic visuals.

• Built trust by presenting approachable, clear information, especially for first-time buyers.

• 3D & 2D animations made the home loan process feel intuitive and visually appealing.

• B-roll footage of real homebuyers added an authentic, relatable touch.

• Seamless transitions ensured a smooth and engaging experience, immersing viewers in the content.

This project not only educated consumers but also strengthened CMG Home Loans' digital presence, driving both engagement and conversions.